When Caffeine and Kilos was founded in 2013, fitness was at the beginning of a crossroads. Olympic-style Weightlifting was beginning to swell as a sport in the United States and CrossFit was gaining steam worldwide. Training like an athlete was nearly mainstream once again.
With the goal of promoting this active lifestyle, The Caffeine and Kilos Invitational was launched in September of that year. The plan was to bring together the best weightlifters in the country, and have them compete for a cash prize in front of a large and passionate audience.
Along with the competition, was the launch of the Caffeine and Kilos apparel line and PR Blend coffee.
Most of the apparel in the fitness industry fit into two categories, corny or ill fitting. Occasionally, one item would be lucky enough to fit into both categories.
The desire of Caffeine and Kilos is to make apparel that is clean, comfortable, and fits your active build. Something you’re proud to wear in the gym, out to dinner, or to your nieces birthday party.
The love of coffee and caffeine is something that is ingrained into the entire fitness and outdoor community. There were a few other high caffeine coffees, but they all tasted like a burnt ham sandwich.
Caffeine and Kilos coffee has approximately 50% higher caffeine than standard coffee, but also tastes like a smooth specialty blend. The high caffeine content is derived from the types of beans, and the way they are blended. No additives, no funny business, just pure coffee.
Since the outset in 2013, Caffeine and Kilos continues to sponsor individual athletes in weightlifting, CrossFit, powerlifting, MMA, and general fitness. Caffeine and Kilos is also a proud supporter of USA Weightlifting, and competitions in many sports at the local, national, and international level. However, you don't have to be an Olympic bound athlete to relate to the brand.
Caffeine and Kilos is a true lifestyle brand that encourages a healthy and active way of life. For you that might be in the gym, on the mountain, or with the family. One thing is certain - it's a lifestyle that you are proud to represent.
Our common purpose is to promote an active lifestyle by providing quality products and experiences to people of all ages, everywhere.
Thank you for being a part of The Lifestyle, The Movement.
Dean Saddoris and Danny Lehr
Founders and Owners